In this digital era, web app development is growing at an unprecedented rate. Everyone wants secure, scalable and feature-packed web applications. The desire of users for enhanced experiences along with customized content is ever-growing. This means the user is searching for smart and feature-packed web applications with highly personalized UX.
Back in the year 1993, the introduction of the Mosaic graphical web browser touched off a revolution in the way the public experience the content of the website. Ever since web app designers all across the world have worked continuously so as to establish and refine what solid user experience means online.
Some of these evolutions are due to the result of advancing technology like the rise of broadband internet enabling the multimedia content, or the development of HTML5 standard. Others have come from various data-driven studies of what works and what does not work and an iterative process in order to reach perfection.
So, with the changing needs of the users, who are expecting more customized content and experience of the website visitors. That’s why web development companies need to think of out-of-the-box ideas rather than sticking to traditional strategies to succeed.
This is where artificial intelligence comes into the bigger picture, redefining all the conventional web app development concepts and taking it to a different level where the UX is the only focus. But, before we learn more about how AI is beneficial for website development, it is crucial to know what exactly is AI.
What is Artificial Intelligence (AI)?
Artificial intelligence is a section of computer science which deals with creating intelligent machines that are designed to work and react like actual human beings. Some of these human-like activities comprise learning, planning, voice recognition and problem solving. Also, AI is the ability of a machine or computer program to learn and think. It is a field of study which tries to make all the computers smart. As machines become more and more capable, mental facilities that were once thought to need intelligence are removed from this definition.
In the digital age, AI is permeating all the industries and web design is no different. For small businesses with limited capabilities of a human, AI allows quick interactions with customers to provide relevant information. artificial intelligence in web development can benefit both the user and the organization. Below are some key benefits of using AI in website development
This is the most crucial aspect of website design. If a visitor to your website cannot use it efficiently and effectively, they will go elsewhere. As we know, users of a website are visitors (and will share their experiences). It is crucial to ensure that your products are easy to find and that clients can easily buy them. Many customer-centric website development are starting to rely on AI in order to improve customer experience.
Content rules (whether blogs, videos, or articles). By implementing artificial intelligence on your website, you can show the audience certain content that is designed for them. AI can also suggest new videos, music, and other relevant content for users based on their past behaviours. Users can also feel comfortable discovering new content and trusting that they’ll find it relevant.
Voice search optimization
One of the fastest-growing trends for web development is voice search optimization. Since most of your potential customers use their mobile devices more than their desktop computers, websites often have to optimize for different mobile devices. In this regard, artificial intelligence can also help.
AI as a UX element
The first and most obvious way in which artificial intelligence is changing the face of modern website design is in the countless artificial intelligence tools that are becoming standard parts of modern design. The most obvious example of this is the explosion of chatbots that became a fixed element in almost all website properties in recent years. In theory, they are meant to close this gap in a completely new type of website interface, one driven by conversation instead of touching or clicking.
At first, chatbots were based on little more than simple preprogrammed conversation paths that determined the scope of their usefulness. That leads to some rather disappointing results, but the latest chatbots now use sophisticated natural language processing (NLP) systems to create meaningful conversations with visitors who don’t follow a guided path. Now that these new artificial intelligence chatbots are reaching maturity, they will almost certainly enjoy a resurgence in the very near future.
Artificial Intelligence as the designer
A much larger and consistent way that artificial intelligence is changing web design is by beginning to supplant the designers themselves. A growing field of artificial design intelligence (ADI) tools is doing exactly that and fostering a fundamental change in the way websites are created. Again, however, the first examples of ADI systems have been disappointing, as have the first chatbots.
The best-known example is The Grid, which was intended to be the first single window in AI web design with its automated web creator named Molly. After making a spectacular debut, his technology did not live up to the initial exaggeration. Since then, however, several ADI systems have evolved into transforming tools. The Wix and Bookmark offer now do a credible job of creating websites in just a few moments, with many options for later customization. In a few years, it is easy to see them take a growing share of the overall web design market.
AI information results
AI is not only used to create elements and designs; It is also taking advantage of the important process of discovering which designs work best and how to refine them. To that end, a variety of analysis tools based on artificial intelligence have appeared to help web developer obtain real information on how their designs work in real-time.
This knowledge allows companies like Convincely to provide data-centric CRO services that help web properties maximize their impact with consumers. In the process, AI is supplanting long-standing iterative design practices such as A/B tests, which used to be the primary method to improve site design to generate results. It is also important to realize that this is an area that adapts perfectly to AI since it is pure data and analysis. That should mean that it is also an area where we can expect to see more developments and more important advances in the short term.
Hope you would have understand how AI is taking website development on very next level ! We will keep updating on the new things coming with AI. Keep reading.